At this moment in time, I do not have a large enough subscriber list, especially since I am developing a wordpress plugin for launching in the next few weeks all going well. So what to do? Obviously I am building my subscriber list organically…slow and steady at moment. I am in the John Thornhill Partnership to Success program as well as actively looking for affiliates, but what else can I and other guys with a launch coming up in the future do to help make a launch a success. Apart from the normal stuff you do to organise a launch and help your affiliates get ready, you need a list of potential buyers!
With all of the work and effort being put in before and after a launch you do need it to be a success. This is only possible if all concerned has a list to send your product to, a list of preferably guys who have bought in the past! This is basically what a real solo ad is…let me digress a little, as there are two types of solo ads, I like to call them commercial and private solo ads! But both are named Solo Ads!!!
So what is the difference?
Well you can have someone who builds a list by whatever means, giveaways, sold to in past or whatever is required to build a huge list then they send out two or three emails daily (sometimes a lot more than two or three times daily) from whoever they have sold use of list as a Solo Ad to. This is what I would call a commercial list and to be perfectly honest the list is saturated, always dropping off and unsubscribing so has to be constantly topped up by whatever means it can be…the subscribers are inundated with offers and sometimes given incentives so as to open the email, in all likelyhood with no intention of buying or the percentage buying is poor for the cost and time involved, even worse they may not even be in the niche you are looking for. I am sure this kind of Solo Ad is good for something but certainly not for the launch of a product!!!
The other kind of Solo Ad is where you may have an Internet Marketer in the same or similar niche as you. He has built up his list over time and gets a good open and buy rate. If and that is a “BIG IF” he sells the use of his list, in most cases will only be used once or twice a week or maybe even once or twice a month. Remember this guy is making a living from his list why saturate them with emails and have them unsubscribing because they are being inundated with emails and non stop offers?
Both of the above are named Solo ADs which is a bit misleading, but I know which I will be using if needed when the time comes.
Until next time…